DN
AI Visibility Audit
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Prepared by saigon.digital · May 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google — they're asking AI which brands to buy from. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where DivaNova stands in the AI search era — and the opportunity cost of the current gap.
DivaNova positions itself as a vegan, eco-friendly skincare and wellness brand that nourishes skin, hair, and body while respecting the planet. It's a compelling brand promise — but right now, none of that story reaches AI platforms. With a Domain Rating of 0, zero organic keywords, and only 7 referring domains, there is essentially no digital footprint for ChatGPT, Perplexity, or Google's AI Overviews to discover. When UK consumers ask AI tools "what's the best vegan skincare brand?" — it's UpCircle, Evolve Beauty, Pai Skincare, and Botanicals that own every recommendation. DivaNova's website appears to be offline or inaccessible, compounding the invisibility problem at the most fundamental level.
We tested how DivaNova appears when eco-conscious consumers ask AI tools to recommend vegan skincare brands in the UK. Here's what we found.
ChatGPT defaults to UpCircle, Evolve Beauty, Pai Skincare, and Faith in Nature for UK vegan skincare queries. DivaNova is absent from its recommendation set entirely.
AI Overviews for vegan and eco-friendly skincare in the UK surface Evolve, UpCircle, Botanicals, Conscious Skincare, and Pai. DivaNova does not appear in any tested results.
Perplexity draws from high-authority beauty publications, review sites, and directories. With no indexed content and no third-party mentions, DivaNova has no pathway into Perplexity's citation graph.
Gemini cites the same high-authority UK beauty brands — Evolve, UpCircle, Neal's Yard — with no signal from DivaNova in any vegan skincare or wellness query.
0 / 4 platforms currently surface DivaNova in relevant AI-generated recommendations.
A live, crawlable website with structured product data, educational blog content about vegan skincare, third-party mentions on beauty publications and directories like Good On You, Luxury London, and Trustpilot — plus consistent brand signals across social media and review platforms.
We ran the exact searches eco-conscious consumers ask when looking for vegan and sustainable skincare brands. Here's who appeared — and whether DivaNova was in the answer.
DivaNova does not appear in any of the four tested buyer queries — not even for "vegan beauty products that nourish skin, hair and body," which directly mirrors its own positioning. The same 5–6 brands dominate every result because they have deep content libraries and strong third-party citation networks.
The UK vegan skincare market is growing rapidly, but most competing brands are small indie operations. DivaNova's "nature meets advanced beauty technology" positioning is unique — no competitor clearly owns that intersection yet. With the right content and authority-building strategy, DivaNova could carve out a distinctive AI presence within 90 days.
These are the brands currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Brand | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| DivaNova You | 0 | Not Cited | Not Appearing | Not Cited | Audit target |
| Pai Skincare | 63 | Cited | Appearing | Cited | PETA-certified, 100% organic formulations with deep ingredient education content. Featured in Luxury London, Good On You, The Good Trade, and every major UK vegan beauty roundup. |
| Evolve Beauty | 52 | Cited | Appearing | Cited | B Corp certified with award-winning products. Extensive blog and education content, featured on PopSugar, Country & Town House, and Good On You — building the exact authority AI tools cite. |
| UpCircle Beauty | 47 | Cited | Appearing | Cited | Unique upcycled ingredient story creates massive earned media. B Corp certified, featured in every major UK eco-beauty list, strong Trustpilot presence, and active PR engine. |
| Conscious Skincare | 31 | Partial | Appearing | Partial | 98/100 Good Shopping Guide rating. Comprehensive vegan skincare guides and FAQ pages that AI tools cite directly. Wales-based with strong local authority signals. |
| Botanicals | 30 | Partial | Partial | Partial | Soil Association certified with award-winning products. Handcrafted positioning and organic credentials appear in multiple beauty roundups and directories. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes DivaNova can make right now to start appearing in AI-generated recommendations within 60–120 days.
The website must be accessible, mobile-optimised, and fully crawlable by search engines. Implement structured data (Product schema, FAQ schema, Organisation schema), optimise page speed, and ensure every product page has unique, keyword-rich descriptions. This is the non-negotiable prerequisite — nothing else works until the site is live and indexable.
Publish 8–12 buyer-intent articles targeting queries like "best vegan skincare for sensitive skin UK", "eco-friendly beauty routine guide", and "vegan vs organic skincare: what's the difference?" Each piece should include FAQ schema and become the kind of educational content AI tools cite directly in recommendations. Evolve and Pai already own this — but there's room at the table.
Secure listings on Good On You, The Good Trade, Trustpilot, Ethical Consumer, and Greener Beauty. Submit for inclusion in roundup articles on Luxury London, Mama Nature, and Moral Fibres. These are the exact sources AI platforms scan to build "best vegan skincare UK" recommendation lists — and they build DR authority at the same time.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
DivaNova has a compelling brand story — vegan, eco-friendly, nature meets innovation. The challenge isn't positioning, it's visibility. Right now AI tools can't find you, which means your ideal customers can't either. We've built GEO strategies for beauty, wellness, and e-commerce brands globally. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for beauty and wellness brands.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors publish more content, the gap widens. UpCircle, Evolve, and Pai are adding educational guides, earning PR mentions, and building the exact authority AI models cite. The longer DivaNova stays offline and invisible, the harder it becomes to break into AI recommendations.